Improving Lives by Creating the World’s Most Trusted Cannabis Products

Atlas Growers is a Canadian medical and recreational cannabis producer. Our pharmaceutically-viable cannabis flower and cannabis products are cultivated in a state-of-the-art, 38,000 square foot controlled-environment agricultural facility outside of Edmonton, Alberta. Our team of professionals is committed to creating high-quality, safe, and consistent cannabis products.

We balance the science and quality of medical cannabis with recreational adult-use offerings to meet the holistic needs of our clientele. Our goal is to enhance the everyday wellness of our customers with convenient, carefully-crafted products that easily fit into your lifestyle.

At Atlas, education is everything. We are dedicated to teaching adult Canadians about the qualities, types, and uses of cannabis. Our mission is to completely rewrite the book on this historically misunderstood and misrepresented plant. In doing so, we will help Canadians of legal age make informed decisions and use medical and recreational cannabis in a safe and effective way that elevates their health and seamlessly integrates into their wellness routine.


Change perceptions with innovative
health and wellness alternatives
Pioneer the formulation of exclusive genetics in our
state-of-the-art agricultural facility
Attain global recognition as the premier producer of
pharmaceutically viable controlled-environment cannabis
Prove our contributions have the focus and consistency
required to set new standards of excellence in the industry
To be sought after for breakthrough product development
and genetic breeding selections that yield highly refined,
in-demand products
Amend perspectives surrounding medicinal cannabis by
providing the most comprehensive educational resources
Build upon personalized patient experiences to
consistently deliver on specific wellness needs

Why Choose Atlas Growers?


Atlas Growers' competitive advantage is its controlled-environment agricultural facility, where our industry professionals can replicate growing conditions on a consistent basis.


Our cutting-edge controlled-environment agricultural facility and integrated genetic breeding laboratory are capable of producing the highest-grade cannabis in the world. The Atlas Growers facility produces over 30 unique strains of cannabis, as well as a range of premium cannabis-derived products.


Our team includes PhD researchers and agricultural experts that cultivate our cannabis products. Our specialists have decades of experience in biotechnology, plant and soil chemistry, plant pathology, and cannabis cultivation. Most importantly, we have a distinctly forward-thinking and innovative attitude when it comes to cannabis cultivation and research.


Sheldon Croome

Chief Executive Officer
Sheldon has a successful track record of launching businesses and leading teams in a start-up environment. Before founding Atlas, Sheldon built and operated two international businesses, gaining diverse experience in import, export, marketing, regulation, and negotiation with government-controlled industries. Sheldon has been featured in news articles, radio interviews, and on the Canadian TV series Dragon's Den.

Jeffrey R. Gossain

President & COO
Jeffrey is a founding director of Atlas. As a Professional Engineer, his previous work includes developing engineering programs, managing financial assets in excess of $300M, and developing and managing mobile applications. Within Atlas, Jeffrey is responsible for managing its rapid growth through the pursuit of strategic and business development opportunities.

Jim Hole

Vice President Cultivation
Known as Alberta’s most articulate horticulturist, Jim is extremely knowledgeable and passionate about plants, business, and the environment. He has over 35 years of mass indoor cultivation experience and his family currently owns and operates a 250,000 square ft. greenhouse in Alberta. Jim’s experience aided significantly in the design and construction of the Atlas Phase 1 Facility.


Peter Elzinga ICD.D

Peter holds an ICD.D designation. In his lengthy political career, Peter has served as Deputy Premier of Alberta, Executive Director of the Progressive Conservative Association of Alberta, and MLA for Sherwood Park. Peter also held several cabinet positions, including Minister of Agriculture. He also served for twelve years in the Parliament of Canada.

Elan MacDonald ICD.D

Elan obtained her ICD.D designation in 2017. She built and ran a public affairs firm, Impact Consulting, which was recently acquired by Global Public Affairs, where she is currently Senior Vice President of National Business Development. Elan is also a Director on the board of Edmonton Global and a Director with the Edmonton Chamber of Commerce.

Cale Alacer P. Eng

Founding Director
Cale has been integral in helping to build Atlas since its inception in 2015. As a strategy and operations consultant with EY, and with several years of engineering and management consulting experience under his belt, Cale excels in business administration, process development and improvement, performance measurement, change management, stakeholder engagement, and strategy development.

Richard M. Missens

Richard is a member of the Pasqua First Nation and is currently the Chief Executive Officer (CEO) for the PFN Group of Companies. He was a senior faculty member with the School of Business and Public Administration at the First Nations University of Canada. He continues to be active in promoting enabling environments within Indigenous communities that foster sustainable entrepreneurship.


If you’re a progressive thinker with a positive attitude we would like to hear from you. Apply here via our online career site.

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