Change perceptions with innovative
health and wellness alternatives

Pioneer exclusive genetics in our state-of-the-art
controlled-environment agricultural facility

Attain global recognition as the premier producer of
pharmaceutically viable controlled-environment cannabis

Prove our contributions have the focus and consistency
required to set new standards of excellence in the industry

To be sought after for breakthrough product development
and genetic breeding selections that yield highly refined,
in-demand products

Amend perspectives surrounding medicinal cannabis by
providing the most comprehensive educational resources

Build upon personalized patient experiences to
consistently deliver on specific wellness needs


One of the greatest challenges cultivating medical cannabis is maintaining a standardized product from one harvest to the next. Atlas Growers biggest advantage is operating in a controlled environment agricultural facility, where our industry professionals can replicate growing conditions on a consistent basis.


Our state-of-the-art controlled environment agricultural facility and integrated genetic breeding laboratory are capable of producing the highest grade and most unique pharmaceutical cannabis in the world. The Atlas Growers facility will produce over 30 strains of cannabis, as well as a range of premium cannabis derived products.


We’ve assembled an elite team of PhD researchers and agricultural experts to cultivate medical cannabis products. Our specialists have decades of experience in biotechnology, plant and soil chemistry, plant pathology, and cannabis cultivation. Most importantly, we have a distinctly forward-thinking attitude when it comes to cannabis cultivation and research.

Sheldon Croome

President & CEO

Sheldon is a Co-Founder and Founding Director of Atlas Growers, business professional, marketing consultant and entrepreneur who is driven to innovate, create and manage. Currently seated on the board of directors at two firms, Sheldon brings over seven years of corporate management experience to Atlas Growers.

Clint Weir

Vice President of Business Development

Clint is a Co-Founder and Founding Director of Atlas Growers and has a long history of experience in the oilfield and construction industry beginning in 1987. A few years after, he entered an apprenticeship program at NAIT, obtaining a Journeyman Red Seal designation as Steamfitter/Pipefitter in 1994 and later obtained a second class Gasfitter designation. Shortly after obtaining a trade certificate he moved into a supervisory role in 1995. From there, Clint spent seven years acting as a contract superintendent, Trade Foreman and client representative on projects ranging from gas plants, oil batteries, cement plants, pump stations and co-generation facilities. In 2002, Clint moved into Construction Management working at the contractor level and eventually taking the role as Chief Inspector for EnCana Corporation from 2003-2007. In late 2007, Clint achieved the role of Senior Construction Manager at Willbros Canada Major Projects Group. In 2011, Clint accepted the position as Division Manager for Big Country Energy Services Project Division and shortly thereafter was promoted to VP of Projects in 2013. Under Clint’s direction, the Projects group expanded its operations into most of Western Canada, employing upwards of 275 employees and generating $145 million in annual revenue.

Jeffrey R. Gossain

Vice President of Operations

Jeffrey is a Professional Engineer and Founding Director of Atlas Growers. He has eight years of experience working with construction companies and managing equipment assets in excess of $300 million. He also helped implement, test and expand the SAP ERP system for a large company. In addition, Jeffrey has a business that creates and manages mobile applications in the Health and Fitness industry, with one mobile app recently making the list of top fitness apps globally.

Jim Hole

Vice President of Cultivation

Jim is Alberta’s most articulate horticulturist – and one of the most knowledgeable. He is ardent about plants, the environment and business. His passion inspires audience members to “get down and dirty” and to regenerate their lives with horticulture. In addition to running Hole’s Greenhouse and writing bestselling books and newspaper columns for the Edmonton Journal and Saskatoon Star-Phoenix, Jim can be heard on CBC radio and seen on various TV stations. His humour and engaging spirit are legendary, making him a highly sought-after speaker nation-wide.

Peter Elzinga


Mr. Elzinga has a long career in politics, serving as Deputy Premier of Alberta, Executive Director of the Progressive Conservative Association of Alberta, MLA for Sherwood Park and held several cabinet positions during his time as MLA, including Minister of Agriculture. He served twelve years in the Parliament of Canada and sat on the Board of Directors for Servus Credit Union and EPCOR.

Elan MacDonald


Ms. MacDonald advises senior leadership teams on government relations, manages communications issues and crisis, and builds advocacy strategies. Elan was both Deputy and Chief of Staff for two Alberta Premiers, is a Director on the board of Edmonton Global whose purpose is to attract more foreign direct investment to the region. Elan also serves as a Director with the Edmonton Chamber of Commerce.

Cale Alacer

Founding Director

Cale is a strategy and operations consultant who holds a Professional Engineer designation. He has several years of engineering and management consulting experience and excels at business administration, operations, project management and technical design. He has a wide range of experience including assisting medium to large companies with market entry research, strategy development, organizational design, process development and improvement, cost optimization, change management and stakeholder engagement, transactions and divestitures and the implementation of performance measurement systems. His clients have included industry regulators, hospitals, banks, energy companies, mining companies and government entities. He is Lean Six Sigma Green Belt certified with Black Belt training. Complimenting Cale’s consulting capabilities is his experience working in the production division of an equipment manufacturing firm.


If you’re a progressive thinker with a positive attitude we would like to hear from you. Apply here via our online career site.